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Content Strategy for the Web by Kristina Halvorson, Melissa Rach
- Content Strategy for the Web
- Kristina Halvorson, Melissa Rach
- Page: 240
- Format: pdf, ePub, mobi, fb2
- ISBN: 9780321808301
- Publisher: New Riders
Download Content Strategy for the Web
Free download books google Content Strategy for the Web (English Edition) 9780321808301 CHM
If your website content is out of date, off-brand, and out of control, you're missing a huge opportunity to engage, convert, and retain customers online. Redesigning your home page won't help. Investing in a new content management system won't fix it, either. So, where do you start? Without meaningful content, your website isn't worth much to your key audiences. But creating (and caring for) "meaningful" content is far more complicated than we're often willing to acknowledge. Content Strategy for the Web explains how to create and deliver useful, usable content for your online audiences, when and where they need it most. It also shares content best practices so you can get your next website redesign right, on time and on budget. For the first time, you'll: See content strategy (and its business value) explained in plain language Find out why so many web projects implode in the content development phase ... and how to avoid the associated, unnecessary costs and delays Learn how to audit and analyze your content Make smarter, achievable decisions about which content to create and how Find out how to maintain consistent, accurate, compelling content over time Get solid, practical advice on staffing for content-related roles and responsibilities
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I've just finished reading Kristina Halvorson's Content Strategy for the Web, and I highly recommend it to any web professional seeking to get a
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As described in Content Strategy for the Web, 2nd Edition by Kristina Halvorson and Melissa Rach: "It's critical for each person to know what
I'm Kristina Halvorson, CEO Brain Traffic and Author, Content
I'm Kristina Halvorson, CEO Brain Traffic and Author, Content Strategy for the Web. Ask Me Anything! 78 points via halvorson on Apr 29 2013 Flag Ask Inbound
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